PRIVACY POLICY Effective Date: 30 April 2025 Lasting Games Ltd ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”). 1. Data Controller The data controller responsible for your personal data is: Lasting Games Ltd 124 City Road, London, EC1V 2NX hello@lastinggames.com If you have any questions, you can contact us using the details above. 2. What Personal Data We Collect We may collect the following categories of personal data: Identity and Contact Data: Name, email address, postal address, phone number. Transactional Data: Details of purchases and order history. Technical Data: IP address, browser type and version, time zone, operating system, and platform. Usage Data: Information about how you use our website and products. Marketing Data: Preferences regarding receiving newsletters or promotional emails. 3. How We Collect Your Data We collect personal data via: Direct interactions (e.g., placing an order, signing up for a newsletter, contacting support) Automated technologies (e.g., cookies and analytics tools) Third-party sources (e.g., payment processors or social media, if you engage through those platforms) 4. Lawful Basis for Processing Under GDPR, we must have a lawful basis to process your personal data. These include: Consent: For marketing communications or optional data you provide. Contract: To fulfill our obligations when you make a purchase. Legal Obligation: To comply with legal or tax requirements. Legitimate Interests: To improve our products/services, unless your rights override those interests. 5. How We Use Your Data We use your data to: Process and ship your orders. Respond to your inquiries. Provide newsletters or updates (only with your consent). Improve and secure our website and services. Comply with legal obligations. 6. Sharing Your Data We only share your personal data when necessary, such as with: Service Providers: Shipping, payment processing (e.g., Stripe or PayPal), email services (e.g., Mailchimp). Legal Authorities: If required by law or court order. Business Transfers: In case of merger or acquisition (with notice provided). All processors acting on our behalf are contractually obligated to handle your data in accordance with GDPR. 7. International Data Transfers We may transfer your data outside the European Economic Area (EEA) (e.g., if using U.S.-based services like Google Analytics or Mailchimp). When we do, we ensure adequate safeguards such as: Standard Contractual Clauses (SCCs) approved by the European Commission. Transfers to countries with an adequacy decision from the EU. 8. Data Retention We retain your personal data only as long as necessary for the purposes outlined in this policy, including legal and tax obligations. After this period, your data will be securely deleted or anonymized. 9. Your Rights Under GDPR You have the right to: Access your personal data. Rectify inaccurate or incomplete data. Erase your data (“right to be forgotten”). Restrict or object to processing. Data portability, to receive a copy in a structured format. Withdraw consent at any time for processing based on consent. Lodge a complaint with a supervisory authority in your country. To exercise your rights, contact us at: hello@lastinggames.com 10. Data Security We use appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and access controls. However, no online system is ever 100% secure. 11. Cookies and Analytics We use cookies to enhance website functionality and collect usage data. You can set your browser to refuse cookies or alert you when cookies are being used. For full details, see our Cookie Policy. 12. Changes to This Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any significant changes by email or by updating the date at the top of this policy. 13. Contact Us If you have questions about this Privacy Policy or how your personal data is handled, please contact us: Lasting Games Ltd 124 City Road, London, EC1V 2NX hello@lastinggames.com