COOKIE POLICY Effective Date: 30 April 2025 This Cookie Policy explains how Lasting Games Ltd ("we", "us", or "our") uses cookies and similar technologies on our website. It also outlines your rights regarding the use of these technologies under the General Data Protection Regulation (GDPR) and the ePrivacy Directive. 1. What Are Cookies? Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help us enhance your browsing experience, remember your preferences, and understand how our website is used. 2. Types of Cookies We Use We use the following categories of cookies: a. Essential Cookies These cookies are necessary for the website to function properly and cannot be switched off in our systems.
Examples: Session management Shopping cart functionality Security/authentication b. Analytics/Performance Cookies These cookies help us understand how visitors interact with our website by collecting anonymous data.
Example providers: Google Analytics, Plausible c. Functional Cookies These allow the site to remember user choices (e.g., language, region) and provide enhanced functionality. d. Marketing/Targeting Cookies Used to deliver relevant advertisements and track the effectiveness of ad campaigns (only used if you accept them). 3. Legal Basis for Use of Cookies Essential cookies are used based on our legitimate interest in operating the website. All non-essential cookies (e.g., analytics or marketing) are used only with your explicit consent under Article 6(1)(a) GDPR. 4. How to Manage or Withdraw Consent You can: Use our cookie banner to accept or reject non-essential cookies. Change your cookie settings at any time by clicking “Cookie Settings” on our site. Block or delete cookies via your browser settings. Please note: Blocking some cookies may impact your experience on the site. 5. Third-Party Cookies Some cookies may be placed by third-party services (e.g., YouTube, Facebook, Google) that appear on our pages. These providers have their own privacy and cookie policies. 6. Retention Period Cookies remain on your device for different durations: Session cookies: Deleted when you close your browser. Persistent cookies: Remain until they expire or are deleted manually. 7. Updates to This Policy We may update this Cookie Policy to reflect changes in technology or legal requirements. The revised policy will be posted here with an updated "Effective Date". 8. Contact Us For questions about our use of cookies, contact: Lasting Games Ltd
 124 City Road, London, EC1V 2NX 
hello@lastinggames.com